Sometimes simplicity and utility are diametrically opposed. The pursuit of aesthetics above all can lead to oversimplification through the sacrifice of utility in favor of simplistic purity. While the results may be celebrated by aesthetically minded critics, they do not represent the highest potential of design.

The challenge in producing good design is in discovering the harmonious balance between utility, simplicity, usability and beauty. Too much of one thing can sacrifice the other, ultimately sending the wrong message about what design is, what good design is and why its purpose is far more than decorative.

Good design results from a sensitive attention to — and expression of — subtleties.

What is Good Design?

This video offers a few answers:

• Good design is sustainable design.
• It is a process.
• Joining creativity and innovation and delivering value.
• And it’s the work of good designers (and good clients).

I can’t say that’s all of what good design is, but it’s certainly a good start.