In the Industrial Age, knowledge was power.

• The Industrial Age was a resource/raw materials-based economy.
• Access to knowledge was limited to those with significant means.
• Those who combined rare knowledge with raw materials and the means to shape them using advanced machinery were the alchemists of the day.

In the Information [Overload] Age, attention is power.

• The Information [Overload] Age is a knowledge/network-based economy.
• Knowledge is a click away. Information overload is a few clicks away.
• In the sea of ubiquitous knowledge, those who can command attention by delivering unique, memorable and valuable experiences around that knowledge will be the alchemists of the day.