3 Reasons Why Design is More than Sex
- Design must be accessible. Design must enable a user to connect with the user’s intention (whether it be to use a product, consume information or experience an environment) in the most efficient manner possible, barring unnecessary barriers to entry that may limit the accessibility of the designed product/service/experience.
- Design must provide utility. Design must [at minimum] enhance [and ideally] maximize the user’s overall value gained by way of interacting with a designed product/service/experience.
- Design must provide expedience. Design must go beyond accessibility and utility by expediting the user’s path from initial engagement to satisfaction.
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