What are the qualities of Magic that — if understood — can assist anyone in transforming the bland into something magical/memorable?

And by bland, could I mean brand?! Why, yes, of course that can be one interpretation. On to the qualities of Magic, then:

1. Magic is the mysterious. Not all is revealed — some is kept in shadow. (might you think of Apple secrecy?)


2. Magic is alchemical. Two (or more) seemingly unrelated things are brought together in a wondrous way. (man/mouse? spider/man? i/pod? design/management?)


3. Magic is transformative. Upon having been exposed to said Magic, one’s life is surely changed (in some positive way).


4. Magic is unforgettable. It’s beyond interesting.


5. Magic is contagious. You can’t help but want / need / must tell someone what you just experienced. (“did you SEE THAT GAME?”)

Herein ends my short lesson on the power of Magic. Make it yours and make it work for you.

You may find the following related post of interest:

Of Achievements and Magic